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A seasoned marketer with extensive real-world
and consulting experience in sales, and marketing management, David is
proficient in analyzing and translating market intelligence and consumer
behavior, values and lifestyles into market-based products, neighborhood
designs, and effective marketing, merchandising and sales programs. He has
many years of marketing management experience in the homebuilding and real
estate industries. David is also known throughout the industry as the
founder of The Griffin Company, a marketing analysis consortium based in Phoenix and Tucson, Arizona,
specializing in market research and consulting operations serving
homebuilder, developer, investor, and lender clients. He was responsible
for developing comprehensive product, price, and amenity strategies for
clients ranging from small volume production home builders to
multi-developer master planned communities, and is particularly adept at
uncovering market niches in highly competitive markets and market
positioning or re-positioning.
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